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SaaS Growth, MRR & Churn Calculator
Simulate your subscription SaaS growth, churn rate impact, customer lifetime value (LTV), and 12-month ARR.
SaaS Subscription Inputs
Customer Lifetime (LTV):$980(20 months avg)
Current ARR:$58,800($4,900/mo)
12-Month Projected MRR & ARR
Month 12 MRR:$9,408
Projected ARR:$112,896
12-Month Growth Trajectory:
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
LTV = ARPU / Churn Rate | Next MRR = (Current Users + New - Churned) × ARPUHow to Use This Calculator
- 1Enter your current customer count and Average Revenue Per User (ARPU / $/month).
- 2Input your monthly new customer acquisition rate and monthly churn percentage.
- 3Inspect the 12-month projection chart showing Net New MRR, ARR, and Customer Lifetime Value.
Key Features & Capabilities
- Live 12-month compounded MRR and ARR growth curve visualization.
- Calculates Customer Lifetime (months), LTV, and Churned Revenue in real-time.
- Interactive sliders for quick scenario planning (Best Case vs Churn Risk).
Frequently Asked Questions
How is Customer Lifetime Value (LTV) calculated?
LTV is calculated as: LTV = ARPU / Monthly Churn Rate. For example, a $50/mo plan with 5% churn yields an LTV of $1,000.
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